Collaborations

Aida Al Busaidi (Director, Marketing Management)

‘Nicole was an absolute pleasure to work with during the past few years across multiple campaigns including DSF 2017 through DSF 2019 and in between - her dedication throughout various experiences shone throughout and her vision and style and approach for content creation really engages her audience. As an advocate of Dubai, she encapsulates such a positive image of our city that makes us proud and we hope to continue working with her in producing even better and more content for the city of Dubai 🙏🏼🙏🏼'

LV Team Manager

‘Nicole is our loyal client, she always has an eye for spotting and anticipating the trends.  On many occasions, after Nicole filmed new items in the store, we had clients come and ask for specific items, showing the team screenshots from Nicole's account.  Nicole is always very honest with her followers and will always give her straightforward opinion if it's a hit or a miss.  As a brand, we enjoyed inviting Nicole to visit our store as she would always challenge our sense of how to propose new styles to the clienst.  Her sharp fashion taste is a great asset.'

Liberty Jones (Marketing Manager Middle East)

‘Nicole is fabulous, utterly charming and unparalleled in her presentation and styling!  She keenly understands trends, the market and her clients.  We have had positive results from all our collaborations and look forward to future projects'

Nadia Gardner  (PR)

’always a pleasure to work with. Her reliability & understanding of the industry are rare qualities that are an asset to any brand’

Sarah Hymers  (Travel Presenter)

’Nicole is Dubai's answer to Trinny Woodall..frank, unflappable and fabulously fashionable.  It's alway a pleasure to have her on the show.  Her styling is as impeccable as her delivery and as timely as her sense of humour.  In short, she's a treasure.’

 Maz Hakim (Radio Presenter) 

‘Nicole is an incredibly charismatic socialite and fashionista in Dubai.  Her sense of style is an inspiration for many and her podcast on Virgin Radio Dubai was the most listened to Spill the Tea with Maz.  Her eloquent and witty nature makes her an absolute delight to work with! '

Ornella Homsi (Marketing) 

‘We've worked with Nicole to highlight different departments in store and the result of our collaboration has proven to be very successful!  Many customers have asked about products she featured which was our objective.  Nicole is also very creative in producing her content and passionate in what she does.  We will work together again very soon.'

Ericka Emilie De Cesare (Marketing Manager

 ‘Nicole is our dedicated shopper where she stays up to date with the ongoing trends that helps her to catch the eyes of target audiences.  Recently, Nicole undertook a video coverage for our brand that helped our customers get a wider picture of the diverse range of products and services that our brand offers.  

As an influencer, Nicole captures every bit of the new adventure that she gets to try, which highlights her visualisation and approach for content creation'

Rani Ilmi (Founder) 

‘Nicole understands the Middle Eastern shopper like no other – inside and out. Her true ability to influence the purchases of the who’s who in the region, aligned with her incomparable work ethic and quick-wit means she is a sheer joy to work with; consistently overdelivering and hammering home effective, yet intelligent brand messaging. She’s our go to for regional shopper trends, and both red-carpet glamour and daily style references. The uptick in sales we’ve seen from our collaborations has been incredible to witness. We’d work with her daily if we could! '

Fiona Williams (Founder) 

‘We have worked together since Mchughs started when Nicole was highly recommended to me for  having a genuine and engaged following.  Whenever she posts we receive immediate responses, especially through her stories, they are great fun and generate regular sales.'

Sarah Hedley Hymers (Editorial Director)

 ‘my one to watch 2017’

Dee Vesali (Founder) 

‘I absolutely love working with Nicole.  She understands how to showcase a product in a very organic way.  She also has a very loyal and interactive following.  Having been featured on her feed and stories, not only do I see traffic to my website and Instagram account, but I also have really lovely messages from her followers, saying how much Nicole is liked and that's how they found my brand.'

 Sue Wheatly (Director Sales & Marketing) ‘always on-trend and such a creative approach to sharing her photos, video stories, a really popular personality in the fashion & social scene - creating a buzz’

 Swati Jain (Associate Communications Manager) 

‘I met Nicole when I first started interning at a PR agency during Fashion Forward some 6 years ago, and since then - I can promise you one thing - she hasn't changed as a person.  She is still hilarious, outrageously honest, and in love with fashion.  She is very professional, drives impactful sales results for luxury items - all while never blurring out her personality - which makes me her ardent follower and someone I recommend over and over again to clients! '

Jenna Tyrwhitt-Drake (Founder) 

‘Lily & Bean have been working with Nicole from the very start, and in the last year we have worked with her on a more regular basis.  Not only do we find that our followers increase dramatically, but Nicole always manages to give Lily & Bean a real influx of sales from all over the world .  People trust what she promotes, as she only promotes what she believes in and actually likes herself.  Nicole is an absolute pleasure to work with, she puts 110% into content, and we do hope to continue working with her'

 Tanya Karam (Marketing) 

‘The level of professionalism displayed by Nicole is one that is rare to find with someone who is such a pleasure to work with.  Her genuine kind hearted nature is coupled so elegantly with her trendy sense of style.  We at K-Lynn have have worked with Nicole for five years and constantly have new customers walking in referencing Nicole's highlighted styles.  We look forward to future projects with her and continuing her collaborations.'