Nicole Majdalany

The Journey

I am originally from West London in the UK but Dubai has been my home since 2007. Before having my three lovely boys and becoming a full time mother, I worked in the field of Graphic Design at some of the City’s best known investment banks. As my boys are now older I have been able to focus more on my personal interests allowing my artistic side come through.

As with some of the best ideas, I stumbled into the world of Nicole_ontrend !  I have always loved to style people and started out by being drawn in to help friends and family around their special occasions.  It was really through word of mouth that it all developed into a full time job, and at a time when Dubai was growing at an incredible rate.  Just be warned that once I have understood your style goals I will generally test the limits of your comfort zone!

I was also naturally drawn into personal shopping, which started by simply getting good at sourcing key and often hard to find fashion items.  Developing an international network of contacts for this was made easier by the fact that I am often on the plane, mostly to London where two of my sons attend boarding school.  As well as sourcing items, my shopping role generally involves advising clients on the basics of wardrobe investments and how to prioritise the timeless and classic pieces.  

Although it may appear that all is fun and glamour in my world, you will inevitably also find me with my sleeves rolled up knee deep client wardrobes, clearing things out, or maybe helping to pack suitcases for a hectic set of engagement!  

Media coverage

You can learn more about what I have been up to in the podcast and media links below

Virgin Radio

How did it all start?

I had a great cup of Moroccan Mint Tea with Maz Hakim.  Feel free to click the podcast link to hear how it all started !

Lovin Dubai

Lovin Dubai

The lady behind @nicole_ontrend has stories to tell. How she fell into a position of a personal shopper to the city's elite, the story behind some controversial Insta posts and the key investment pieces your wardrobe will thank you for 

Red* Prosieben

Young, rich and crazy

Watch when Red* the German life-style show on Prosieben followed me for a day in the Dubai Mall (German language)



TV & Radio